THE FIRST ZERO PLASTIC FOOTWEAR COMPANY

We are the world's only plastic-free footwear company. A collaboration of shoe designers, ocean advocates, surfers, scientists and manufacturers committed to producing beautiful stylish footwear which leaves no trace.

WAES story

The WAES logo is derived from the alchemy symbol for earth and the name itself is an acronym of the classical elements of Water, Air, Earth and Sun which defines our manufacturing philosophy of combining science and natural materials.

There are more than 24 billion pairs of shoes made each year from plastic compounds which go straight to landfill and we want to say, hey, there is another way.  

We have a passion for the natural world and want to stop fuelling a system stuck on full-throttle and seemingly intent on burying us all under a mountain of plastic.

Our mission statement

Our vision is for a world of zero-waste shoes. We believe there is a better way to make footwear – one which promotes tree planting and works in partnership with the natural carbon cycle.

Our ambition is to change the way shoes are manufactured and to prove it is economically viable to produce beautiful, durable, and ultimately biodegradable footwear. 

We all need to become true materialists. To care about the materials themselves, not how much profit we can make from exploitation in order to pay a celebrity to tell you that it's cool. Call us simplistic but it seems pretty obvious that the current production model is broken.

Our zero waste commitment

Our shoes are a plastic-free, biodegradable no compromise product. Using sustainable certified organic materials and natural processes which puts people and the environment above profit.

We use materials which cost many times that of other shoes but have strived to keep the final cost as low as possible via a direct model with low margins and a commitment to support ocean cleanups and tree planting, and we are also working towards carbon neutral certification. 

All our footwear will be fully life-cycle managed with no waste in the packaging or at the end of life. Our shoes will be returnable for a credit note, ground down, composted, and used as fertiliser on our own tree plantations.

Our Philosophy

We believe it is up to manufacturers to make the right choices, to strive for a cradle to cradle product, and not pass on the ‘ethical choice’ baton to consumers.  

We talk about our product in the same way behind the scenes that we do externally. And that’s how we started, with a desire to produce a product we knew didn’t require compromise or greenwash, and one we could address the limitations and improve in an open manner. And that company can only be a start-up.

We are far from perfect, but we will operate a transparent model from production through to end of life and welcome dialogue.

If you fancy coming along for the ride then please sign up to our newsletter, or our social media, so we know you dropped by. And we look forward to meeting you and working with you.

Beautiful, comfortable and durable, yet no time in landfill.

Our 100% biodegradable sneaker range uses only the highest-quality natural materials, which put people and the environment first.

Our shoes are a plastic-free, no compromise product. Using sustainable materials and natural organic processes which prioritises sustainability above profit. Our footwear is built to last with materials and manufacturing costs many times that of other shoes, but a final low margin cost via our direct model. 

The good news doesn't stop there. Our manufacturing process using natural flexible materials comes with in-built performance enhancements and elevated comfort over plastic-based alternatives. Nature has it all worked out, and we are just partnering-up with the greatest chemist of all time. 

All our footwear is produced with materials in our active carbon cycle. There’s no dredging up of ancient fossil fuels to sling on your feet here, and we are committed to being carbon neutral throughout our supply chain.

The Lookbook

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Made using sustainable materials and natural organic processes

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In the news

  • 2020: A carbon positive year

    2020: A carbon positive year

    There's no doubt 2020 has to be the decade of action on climate collapse. At WAES we strived for carbon neutrality during our launch in 2019, and for 2020 we pledge to become carbon positive.

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    2020: A carbon positive year
  • More than 200% funded! Thank you.

    More than 200% funded! Thank you.

    For Backers if you are looking for info, we have sent out a survey via Kickstarter which you fill in to tell us your sizes and we have already started production and we’ll be available around Christmas.

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    More than 200% funded! Thank you.
  • Live now on Kickstarter

    Live now on Kickstarter

    We are now live on Kickstarter, so get involved!

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    Live now on Kickstarter